madhappy x SPAM concept
streetwear concept line.
Unexpected but just weird enough to make sense, the madhappy x SPAM line is a celebration of kitsch, comfort, and American classics. Like past collabs with Juicy and the Dodgers, I’ve reimagined a recognizable look through madhappy’s lens – making something iconic and ironic. Rooted in madhappy’s “elevated basics” mindset, this crossover turns a staple of American culture into something undeniably cool.